To ensure customer satisfaction while expanding your market, you must fully understand the process behind why customers choose your product or service. When running a business, this type of mindset becomes even more important. However, if you ensure your entire work process is in line with what you want to achieve, you will ensure long-term success. When problems occur, if you are not focused on achieving that original outcome, the solutions you think off will just be a band-aid rather than an efficient fix. Many people forget the outcome they originally desired when working on projects, particularly tough ones. This means examining the why: Why do I want this? Why do others want this? While getting more information can lead to short-term solutions, assessing the process that led to the problem is more important and will lead to long-term success. However, all the decisions we make are based on our perception of the world around us and the information we gather - and this may not always be accurate.

“Every instruction we give, every course of action we set, every result we desire, starts with the same thing: a decision”Īll of us want to make the right decisions.

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